[{"id": 391083, "created": "2024-06-03T07:31:23.895405", "project_id": 193, "task_id": 452891, "user_id": 300, "user_ip": null, "finish_time": "2024-06-03T07:32:01.850604", "timeout": null, "calibration": null, "external_uid": null, "media_url": null, "info": {"answer": "Ideation is an intentional exercise to generate a high volume of ideas for a business's products, services, and customer experience. Unlike \u201cfree-for-all\u201d brainstorming sessions, these exercises remain structured and guided by a product team member.", "data_id": "be8397a406095cf2b4052194aad9d4ca", "category": "business", "question": "What is ideation phase in product development?", "answer_URLs": "https://www.productplan.com/glossary/ideation/", "answer_type": "partial", "input_query": "What is there at the idea generation stage of new product development?", "is_reliable": "very_reliable", "edited_answer": "Ideation is an intentional exercise to generate a high volume of ideas for a business\u2019s products, services, and customer experience. Unlike \u201cfree-for-all\u201d brainstorming sessions, these exercises remain structured and guided by a product team member.\n\nIdeation represents a crucial step in the design thinking framework, which prioritizes taking a user-centric approach to prioritization and product development. Ideation comes after empathizing with users and defining their problems. However, it comes right before building a prototype and testing the solution.", "question_type": "good"}}]